Ethos
Ethos
My beliefs that make me confident
working towards a better world.
My beliefs that make me confident working towards a better world.
1
People first
People first
Doing business and making money is great, but it's the people behind it that are important. Personal well-being and mental health are key for success and happiness.
People first, business after.
Doing business and making money is great, but it's the people behind it that are important. Personal well-being and mental health are key for success and happiness.
People first, business after.
2
Equity over equality
Equity over equality
Equity acknowledges the advantages and obstacles of different social groups and tries to overcome imbalances between them. I firmly believe in focusing more on equity (over equality) will lead to a more diverse and inclusive society.
Equity acknowledges the advantages and obstacles of different social groups and tries to overcome imbalances between them. I firmly believe in focusing more on equity (over equality) will lead to a more diverse and inclusive society.
3
Doing good
Doing good
Always aim to have a positive impact on people, our planet, or both. I believe in the responsibility to stretch ambitions and shape products and companies that are meaningful, wonderful, and powerful for others.
Always aim to have a positive impact on people, our planet, or both. I believe in the responsibility to stretch ambitions and shape products and companies that are meaningful, wonderful, and powerful for others.
4
Reason to exist
Reason to exist
The world has enough of everything already. What you do and aim for needs to improve what we already have.
I only help those who want to build something that adds to the world. Based on values, and what you give the world – your reason for existing.
The world has enough of everything already. What you do and aim for needs to improve what we already have.
I only help those who want to build something that adds to the world. Based on values, and what you give the world – your reason for existing.
5
Sense of belonging
Sense of belonging
People want to be part of something and they want their decisions to contribute to who they are as individuals — they want to feel a connection. It’s about that gut feeling that shapes whether people remember you, recommend you and take you into their lives. A sense of belonging.
People want to be part of something and they want their decisions to contribute to who they are as individuals — they want to feel a connection. It’s about that gut feeling that shapes whether people remember you, recommend you and take you into their lives. A sense of belonging.