2019 - 2021

Sneaker District


Research & insights
Product & brand strategy

Creative & art direction

Digital & social content
Creative campaigns

Creative partnerships
Digital product design
Design systems
Design research


Product leadership

Sneaker District is one of Europe's biggest sneaker stores. It’s the one stop shop for regular online shoppers and hardcore sneaker heads.

During my time at Lama Lama, Sneaker District was my main account as their project and design lead.

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How did Sneaker District grow up to become the country’s favourite sneaker store?

Not because of brilliant performance marketing or top notch digital design. Not because of cutting edge development that makes the shop lightning fast. You only get to take the lead when you push for excellence in all of these foundations simultaneously. Which is why Lama Lama is extra proud of this collaboration, as their full service digital agency.

Custom webshop, custom backoffice, custom app and a custom payment system. It all adds up to a smooth and seamless online shopping experience with regular shoe lovers and limited-edition-sneaker-seekers moonwalking their way through the checkout. By adding creative campaigns and optimizing conversion, Lama Lama maintains to keep Sneaker District in the lead.


Video: Vigics
Agency: Lama Lama