I am Len Koster, fan of design —
digital and beyond.
A product guy at heart with over a decade of experience helping brands and businesses, predominantly in the lifestyle, fashion and tech fields.
I get excited by things done well and value the long run over the quick win.
My career has been a succession of new experiences that have occupied the same realm, but I've never done the same job twice. I've often joked that I've never taken a job that I knew how to do. All my experiences from building storefronts to organising launch events to help running a digital design agency help me understand the challenges and opportunities modern brands have today.
Who Am I
A strategic designer and creative with an entrepreneurial background who understands the battle between commercial and creative goals.
What I do
I work with decision-makers at the intersection of design, strategy, and business. I believe this is where I can have the biggest impact — helping brands connect in memorable ways. Most of what I do lives online, but the medium is unimportant to me.
What I like
Staying curious. About people, culture, clothing, and craftsmanship: my passions. I draw inspiration from the rich diversity of multifaceted social milieus, cultural circles, and ways of life. Disparity attracts me; new challenges stimulate and excite me. I can offer fresh perspectives, provide food for thought, and build bridges.
Experience
2023 - Present
Not Selling Liquid
Creative Director
2021 - 2022
Atelier Munro
Head of Digital
2019 - 2021
Lama Lama
Head of Production & Digital Designer
2019
Koster Studios
Freelance Digital Designer
2010 - 2018
Afura Store
exit
Co-founder & Creative Director
2009 - 2018
Afura Creative
Freelance Digital Designer
Selected clients
Adidas
Reebok
Sneaker District
Maha Amsterdam
Feels Agency
Amsterdam Vintage Watches
Collectors Gallery
Greenbeauty Market
Justdiggit
No Label
I am Len Koster, fan of design —
digital and beyond.
A product guy at heart with over a decade of experience helping brands and businesses, predominantly in the lifestyle, fashion and tech fields.
I get excited by things done well and value the long run over the quick win.
My career has been a succession of new experiences that have occupied the same realm, but I've never done the same job twice. I've often joked that I've never taken a job that I knew how to do. All my experiences from building storefronts to organising launch events to help running a digital design agency help me understand the challenges and opportunities modern brands have today.
Who Am I
A strategic designer and creative with an entrepreneurial background who understands the battle between commercial and creative goals.
What I do
I work with decision-makers at the intersection of design, strategy, and business. I believe this is where I can have the biggest impact — helping brands connect in memorable ways. Most of what I do lives online, but the medium is unimportant to me.
What I like
Staying curious. About people, culture, clothing, and craftsmanship: my passions. I draw inspiration from the rich diversity of multifaceted social milieus, cultural circles, and ways of life. Disparity attracts me; new challenges stimulate and excite me. I can offer fresh perspectives, provide food for thought, and build bridges.
Experience
2023 - Present
Not Selling Liquid
Creative Director
2021 - 2022
Atelier Munro
Head of Digital
2019 - 2021
Lama Lama
Head of Production & Digital Designer
2019
Koster Studios
Freelance Digital Designer
2010 - 2018
Afura Store
exit
Co-founder & Creative Director
2009 - 2018
Afura Creative
Freelance Digital Designer
Selected clients
Sneaker District
Adidas
Reebok
Maha Amsterdam
Feels Agency
Juicebrothers
Amsterdam Vintage Watches
Collectors Gallery
Greenbeauty Market
Justdiggit
No Label
I am Len Koster, fan of design —
digital and beyond.
A product guy at heart with over a decade of experience helping brands and businesses, predominantly in the lifestyle, fashion and tech fields.
I get excited by things done well and value the long run over the quick win.
My career has been a succession of new experiences that have occupied the same realm, but I've never done the same job twice. I've often joked that I've never taken a job that I knew how to do. All my experiences from building storefronts to organising launch events to help running a digital design agency help me understand the challenges and opportunities modern brands have today.
Who Am I
A strategic designer and creative with an entrepreneurial background who understands the battle between commercial and creative goals.
What I do
I work with decision-makers at the intersection of design, strategy, and business. I believe this is where I can have the biggest impact — helping brands connect in memorable ways. Most of what I do lives online, but the medium is unimportant to me.
What I like
Staying curious. About people, culture, clothing, and craftsmanship: my passions. I draw inspiration from the rich diversity of multifaceted social milieus, cultural circles, and ways of life. Disparity attracts me; new challenges stimulate and excite me. I can offer fresh perspectives, provide food for thought, and build bridges.
Experience
2023 - Present
Not Selling Liquid
Creative Director
2021 - 2022
Atelier Munro
Head of Digital
2019 - 2021
Lama Lama
Head of Production & Digital Designer
2019
Koster Studios
Freelance Digital Designer
2010 - 2018
Afura Store
exit
Co-founder & Creative Director
2009 - 2018
Afura Creative
Freelance Digital Designer
Selected clients
Adidas
Reebok
Sneaker District
Maha Amsterdam
Feels Agency
Amsterdam Vintage Watches
Collectors Gallery
Greenbeauty Market
Justdiggit
No Label