I am Len Koster, fan of design —
digital and beyond.

A product guy at heart with over a decade of experience helping brands and businesses, predominantly in the lifestyle, fashion and tech fields.

I get excited by things done well and value the long run over the quick win.

My career has been a succession of new experiences that have occupied the same realm, but I've never done the same job twice. I've often joked that I've never taken a job that I knew how to do. All my experiences from building storefronts to organising launch events to help running a digital design agency help me understand the challenges and opportunities modern brands have today.

Who Am I

A strategic designer and creative with an entrepreneurial background who understands the battle between commercial and creative goals.

What I do

I work with decision-makers at the intersection of design, strategy, and business. I believe this is where I can have the biggest impact — helping brands connect in memorable ways. Most of what I do lives online, but the medium is unimportant to me.

What I like

Staying curious. About people, culture, clothing, and craftsmanship: my passions. I draw inspiration from the rich diversity of multifaceted social milieus, cultural circles, and ways of life. Disparity attracts me; new challenges stimulate and excite me. I can offer fresh perspectives, provide food for thought, and build bridges.

Experience

2023 - Present

Not Selling Liquid

Creative Director

2021 - 2022

Atelier Munro

Head of Digital

2019 - 2021

Lama Lama

Head of Production & Digital Designer

2019

Koster Studios

Freelance Digital Designer

2010 - 2018

Afura Store

exit

Co-founder & Creative Director

2009 - 2018

Afura Creative

Freelance Digital Designer

Selected clients

Adidas
Reebok
Sneaker District
Maha Amsterdam
Feels Agency
Juicebrothers

Sneaker District
Adidas
Reebok
Maha Amsterdam
Feels Agency
Juicebrothers

Amsterdam Vintage Watches
Doing Goods
Greenbeauty Market
Justdiggit
No Label

Len Koster

Design & Direction

Len Koster

Design & Direction

Experience

Selected clients

Len Koster

Design & Direction